In 2019, Doylestown native Chris Baccash had a best ever result at the Bucks County Classic Pro Cycling Race. He and his team looked forward to what the 2020 season could bring — racing the Leadville 100 at the top of the list. Four months later came a devastating diagnosis, life-saving surgeries, and a global pandemic. In the midst of the adversity, Chris finds the key to climbing the mountain ahead.
Best Picture Winner at Bucks Fever Film Fest 2023
Owner & Creative Director
Ryan Canney is an award winning short narrative & documentary filmmaker in Lansdale, PA. He has a BA in Film & Media Arts from Temple University ‘13, and is trained in the Sanford Meisner Acting Technique. Ryan is also the owner of the video production company, Riverbank Creative — specializing in work for local universities & small businesses.
Ryan’s most recent documentary project, Mountains We Climb, played at 5 regional film festivals, and a handful of paid private screenings that followed with a Q&A with its subject, Chris Baccash. He expands on the events of the film, discusses the power of relationships, community, and Positive Psychology; an area of study in which he has a Master’s degree from the University of Pennsylvania.
Presently, Ryan is in post-production of a narrative short film we wrote & directed called Over The Hill. It will be submitted to festivals in 2024.
…we observe its journey in awe. Peering into its water, we can see ourselves reflected.
At Riverbank Creative, it’s your journey, your passion we’ll capture with an authenticity that resonates & inspires others.
The Value of Video
Engage, Educate & Activate Your Audience.
The more emotionally captivating the content, the easier it is to consume, & more likely your viewers are to take action — that’s our simple, subtle strategy.
Establish Credibility.
Using video to represent your brand illustrates the value you offer in ways other mediums simply cannot. The combination of sight & sound grants you the opportunity to make an intimate connection & leave a lasting impression on your target audience—without ever meeting in person.
Did you know search engines like Google measure the credibility of web content by the length of time people engage with it? You’re 53 times more likely to appear on the first page of a search if you have a YouTube video embedded on your landing page because Google owns YouTube!
Expand & Understand Your Reach.
There are some very concrete ways to determine the effectiveness of your video content. Beyond the basic measurements of social engagement, likes, comments & shares, video also enables you to measure click-through rates, the demographics of viewers, the number of times a video was watched & even for how long. Knowing the specifics of what is working & what is not can provide tremendous insight into how to keep successfully moving forward.
Let’s get to Work
You may not have all the answers just yet — and that’s okay. Here are some questions to get us started.
Tell us about your business.
What do you want to capture on video?
How do you intend to use it?
Who's your target audience?
Do you have any existing or related content we can see?
What is your available budget?
What is your proposed timeline?
How do you prefer to communicate?